The short domestic flight from Kuala Lumpur, Malaysia's biggest city, begins with a recital of Prophet Muhammad's supplication before his travel. The passengers — most of them Muslims — cup their hands, as a crew member murmurs a short prayer over the loudspeaker just before takeoff.

Malaysia's Rayani Air took to the skies over the weekend with a clear bailiwick. It is the country's first Islamic airline, offering flights that adhere to Islamic rules, including prayers, no serving of alcohol or meals with pork, and a strict dress code for Muslim female flight attendants.

The idea for Rayani Air grew out of much-publicized complaints by conservative Muslims who believed that two major air disasters for the national Malaysia Airlines — Flight 370 that went missing in March 2014 and Flight 17 downed a few months later over Ukraine — were caused by Allah's wrath. Their solution: Airlines must adopt strict Islamic customs to avoid divine retribution.

The reaction to the disasters, and the creation of the airline that operated its inaugural flight on Sunday, is an example of rising hard-line Islamic values in Malaysia, where Muslims account for about 60 percent of the country's 30 million people.

In this Dec. 22, 2015, photo, Muslim travellers queue up in front of Rayani Air's check-in counter at Kuala Lumpur International Airport 2 in Sepang, Malaysia. (AP Photo/Joshua Paul)

In this Dec. 22, 2015, photo, Rayani Air flight crews prays before departure at Kuala Lumpur International Airport 2 in Sepang, Malaysia. ( AP Photo/Joshua Paul)

"We are answering the call of many Malaysians who wanted an Islamic airline," Rayani's managing director, Jaafar Zamhari, told The Associated Press. "We are not talking about being a holy airline or flying to holy destinations. We just want to provide an alternative to travelers, but we are open to all races and religions."

Ironically, the people who answered the call of conservative Islam and started Rayani Air are Hindus, perhaps an indication that a business opportunity knows no religious boundary. The founders of the airline, which currently flies to three domestic destinations using two Boeing 737s, are Ravi Alagendrran and his wife, Karthiyani Govindan. They used parts of their first names for the airline's name.

Alagendrran or his wife couldn't be immediately reached for comments, but in remarks to local media, he had said that "anyone wishing to travel in a modest and alcohol-free environment will feel right at home."

In this Dec. 22, 2015, photo, a Rayani Air flight crew walks down the aisle on board before departure at Kuala Lumpur International Airport 2 in Sepang, Malaysia. (AP Photo/Joshua Paul)

In this Dec. 22, 2015, photo, a Muslim woman passenger comforts her baby on board the Rayani Air after departure from Kuala Lumpur International Airport 2 in Sepang, Malaysia. (AP Photo/Joshua Paul)

In this Dec. 22, 2015, photo, a Rayani Air flight crew checks the luggage compartment before departure at the Sultan Ismail Petra Airport in Kelantan, Malaysia. (AP Photo/Joshua Paul)

On a 55-minute flight Tuesday (delayed by two hours) from Kuala Lumpur to the northeastern city of Kota Baru, more than 100 passengers were greeted by Muslim female flight attendants wearing black headscarves, long pants and lime-green jackets. A prayer was recited before takeoff and passengers were served halal food, where animals are slaughtered according to Islamic procedures.

At least one passenger said she chose the airline because of its Islamic credentials.

"It's quite important for me because first of all, I am a Muslim, and second, Malaysia is an Islamic country," said Che Masnita Atikah, a 23-year-old student. "It's quite important to have this kind of airline to represent Malaysia and its image as an Islamic country."

Rayani Air is the fourth Islamic airline in the world after Royal Brunei Airlines, Saudi Arabian Airlines and Iran Air.

Jaafar said that male and female passengers are not segregated, and that there is no dress code for travelers.

"Even if they come in shorts, they are most welcome," he said. "We respect the differences among us."


Photos by Joshua Paul

Text by Eileen Ng and Syawalludin Zain

In this Dec. 22, 2015, photo, a Rayani Air flight crew demonstrates a safety brief before departure at the Sultan Ismail Petra Airport in Kelantan, Malaysia. (AP Photo/Joshua Paul)

In this Dec. 22, 2015, photo, a Rayani Air flight crew serves refreshments after departure from Kuala Lumpur International Airport 2 in Sepang, Malaysia. (AP Photo/Joshua Paul)

In this Dec. 22, 2015, photo, a young Muslim girl looks to her friend after departure from Kuala Lumpur International Airport 2 in Sepang, Malaysia.(AP Photo/Joshua Paul)

In this Dec. 22, 2015, photo, a Muslim man looks at a Rayani Air plane taxied on the tarmac of Sultan Ismail Petra Airport in Kelantan, Malaysia. (AP Photo/Joshua Paul)

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